A Fireside Chat with Hubspot: All about Company Culture

Tech in Motion Boston hosted a Fireside Chat with HubSpot this winter at the Microsoft NERD Center in Cambridge, MA, featuring VP of Engineering Eric Richard and VP of Product Brad Coffey. Moderating the conversation was Stephanie Viccari, a Rails Developer at MeYouHealth, which was awarded “The Best Startup to Work For” in 2014 by the Boston Globe.

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The evening began with an hour of networking and food provided by Boston’s popular food truck, The Chicken and Rice Guys, before the Fireside Chat took off. Stephanie started the discussion by asking our panelists about the beginning of their time at Hubspot and how they got involved in the recently IPO’d company.

Networking HourBrad told the audience about how he got his start at HubSpot as an intern, and how the company was founded out of MIT – where he earned his MBA. CEO Brian Halligan met the CTO, Dharmesh Shah, there. Brian had a “playbook” at the time, which helped companies he had previously worked with. When it came to HubSpot, he found it wasn’t working, so he took a step back to reevaluate. They came up with the idea of an “all-in-one software solution” that could bring their ideas together and resonate well with the customers. This idea flourished and has led HubSpot to where it is today.

The discussion then flowed into the topic of company culture and what its like to work at Hubspot.

“The key part of HubSpot was that it wasn’t about just a company when it first started, it was about how we wanted to create a culture,” Eric explained. “So we created the ‘culture code’ which asks the question ‘How do you think about culture as a company?’”

“You want to make sure that the teams and individuals have autonomy so they are making mistakes and thriving.” Brad added. “You want to empower the engineers to do work. You’re there to serve the people who make the magic.”

This topic sparked a great discussion between Brad and Eric, who both agreed that if you make sure the people who work for you are empowered, you will have a successful company.

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“Although we do spend a lot of time making sure our people are empowered, we also structure the ‘guard rails,'” said Eric. “We do something called a ‘Science Fair’ once every month which is a way for everyone at the company to show their products and projects off. Everyone get a few minutes in front of the room to present their work.”

The Fireside Chat

This conversation continued into some of the difficulties entrepreneurs can run into when starting and running a company. The Hubspot team made the point that it is hard creating the design and consistency you need as the building blocks and foundation to a new company. Eric and Brad then transitioned into the product teams and hiring process of engineers at HubSpot.


“Cultural fit is the most important thing to our product teams. On the engineering side of things, we make sure the hiring process is fast and makes the candidate feel they are getting a customized experience throughout the interview.”

Stephanie opened up the room to questions after wrapping up the moderated discussion. The room immediately filled with raised hands as the audience was clearly intrigued and curious to hear more. Even after an extended Q&A, Eric, Brad and Stephanie continued answering questions and networking past the conclusion of the event. To be a part of the conversation, join the Boston Tech in Motion chapter here.

Recap: Made in DC Tech Panel

Made in DC Panoramic

At one of it’s biggest events to date, the D.C. chapter of Tech in Motion gathered entrepreneurs and tech aficionados alike at the infamous startup incubator, 1776, located in the heart of downtown D.C. The event that brought these groups all together? It was none other than Tech in Motion’s “Made in D.C.” panel discussion, featuring some top influencers and prominent thought-leaders from the local tech community.

As the attendees began to arrive, there was no shortage of eager and inquisitive individuals milling about the tables of Tech in Motion’s featured sponsors, Microsoft and Alarm.com. After a fun demo by Microsoft’s representative, Lisa Abdilova, on the ways to bring your travel plans to life via Bing, OneDrive, Outlook.com and Internet Explore, the panel kicked off. The panelists for the evening consisted of Ghafran Abbas, the Chief Architect at SocialRadar; Chuck Ghoorah, EVP at Cvent; Ian Lotinsky, VP of Engineering at LearnZillion; and Evan Burfield, a Co-Founder at 1776. The discussion was moderated by the Co-founder and COO of Nexercise, Greg Coleman.

Made in DC Panelists

The panel detailed the trials, tribulations and successes from their personal experiences of fostering a company from the ground up in D.C., with a specific emphasis placed on tech companies. The panel kicked things off with the question, “What does D.C. have to offer compared to other tech hubs like Silicon Valley, New York or San Francisco?” The panelists unanimously agreed that D.C. is uniquely and actively looking for solutions to real, substantial quality-of-life issues in such areas as education and healthcare. The startups in D.C. focus on issues that matter, rather than coming up with the next social app like “YO” – and what’s more, the community is proud of that.


The conversation then shifted to address common challenges that startups encounter when looking to get a foothold in the District. Evan stated that the biggest challenge he sees showing up time and time again for any startup in the community “is how fragmented D.C. traditionally is and how to overcome that”.

This fragmentation has proved a big barrier to overcome, with the result that the tech communities local to Virginia, D.C., and Maryland rarely cross paths. Individuals are very supportive of their own communities but show a surprising reluctance to venture out into each other’s spaces and connect; however, as Chuck stated, the willingness to help on another out within the community is astounding. When prompted further, Ian stated that D.C. has not “reoriented all of the available assets in D.C. to focus around this [tech] community,” which continues to perpetuate this lack of resource awareness that prevents startups from thriving.

Ghafran then navigated the discussion towards a more technical focus, expressing that the main challenge facing the tech community and startups in D.C. is a series of disconnects. Ghafran stated that the challenges he’d seen as a developer are two-fold. Many developers find it difficult to connect with non-developers and, in part as a result of this gap, many companies experience difficulty in finding the tech talent they require. Along a similar vein, one of the biggest tech challenges that Ian experienced in his career was finding entrepreneurial engineers and teaching them company culture or vice versa.


The dialogue wrapped up with a nod towards what the future holds for the D.C. tech community. There were two trends that the panelists agreed upon as being a part of DC’s future. The first was a movement of startups geared towards topics unique to D.C. Ghafran stated that D.C.’s future lay “in healthcare, education, and government. It’s what’s unique to D.C. and [we] will see a huge engine of startups come and focus on that in the next ten years”.

The second trend was broader in nature and expanded to include not only D.C., but also the country as a whole. Currently, Silicon Valley is commonly viewed as THE place to be for technology. However, Evan argued that “while Silicon Valley has been viewed as this tech mecca, there will be a diffusion of this to different cities,” which will transition the tech community away from this mecca-mentality.

The dialogue then wrapped up with a brief Q&A section, closing out the event with a tangible buzz of excitement and inspiration in the air. Check back in next month for a recap of the next D.C. event – or just join the DC chapter to be a part of it.