DEMO COMPANY SPOTLIGHT: ThinkFun, Inc.
ThinkFun, Inc., originally known as Binary Arts, is an Alexandria, Virginia-based educational toy company. Founded in 1985 by Bill Ritchie and Andrea Barthello, the company has since been featured in the New York Times, TechCrunch, and Wired, while also winning many awards for their games. The company is on a mission to “Teach Through Play” and neither borders nor language barriers will stop them: their games are sold in over 60 countries and have been translated to over 20 different languages.
With a catalog of over 70 games throughout its history, ThinkFun, Inc. continues to innovate and remain relevant. 2014 saw the company release the game Robot Turtles (one of the most backed board games in Kickstarter History) followed by 2015’s Code Master, with both games sharing the intent of teaching children the logic and problem-solving mentalities needed to be successful at coding.
For 2016, the company is making its rounds to toy fairs and gaming conventions alike in promotion of their newest game, Escape the Room, a logic-puzzler that is based on the internet and real life sensation.
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